Steve Jobs

I loved the way Walter Isaacson has written this book. The memoir makes you feel like you are a part of Steve Job’s experiences and life.

Steve Jobs is intriguing: there is so much genius in this person and yet so much imbalanace. The books is very motivating but also disheartening. His commitment to following his ideas through to the end, his emphasis on quality, and his eye for detail amaze you. Yet his stubbornness and eccentricities are confusing. I remember reading (I think in one of James Clear’s newsletter) - when you admire a person for their genius, you have to accept their eccentricities as well. This is what makes them who they are.

© 2026 Sindhuja Cheema Enzinger. All Rights Reserved.

Zero to One - Notes on Startups, or How to Build the Future

This was one of the first startup books that I had picked up. We are at the verge of our strategic product development, and it made sense to get any sort of guidance. A lot of things mentioned in the book are practical and definitely reinforceable, but many other points are very exaggerated and not in line with my own beliefs.

Key takeaways:

• It is important to create something new, rather than simply copying and improving. (I believe you do create something new in the process of improving something as well. Sometimes it might be all about simplifying an existing complicated solution.) But I agree that making it so valuable and unique that you own the market is absolutely necessary.
• Work on bringing exponential returns and not incremental improvements.
• Concentrate on a niche, eventually broadening to reach larger markets.
• Uncover untapped potential.
• Founders shape companies ’ not sure if I agree that only the eccentric ones become successful. You only hear more about the eccentric ones as they call enough attention to themselves. I know many successful founders in Europe who have very simple, homely personalities and no drama.
• Thinking long-term is very important.
• Prioritize sales and distribution.

Interesting read!

© 2026 Sindhuja Cheema Enzinger. All Rights Reserved.