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My life in full - Work, Family and Our Future

Author: Indra Nooyi Publication Date: July 2020

2021-03-01 2 min read Sincheenz

Indra’s memoir is a fantastic read and there are so many aspects of her life that I can relate to which makes it even more interesting. How she has handled these situations and moved on is truly admirable. What I love about Indra Nooyi, is that she has always been true to herself. She is so passionate about what she is doing and her extraordinary determination and dedication have been truly rewarded. Continue reading

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Born a Crime - Stories from a South African Childhood

Author: Trevor Noah Publication Date: November 2016

2021-02-01 2 min read Sincheenz

Comedy is a tough job. You have to get your message across and make people laugh at the same time. The way you deliver it is important. If you can make people think, highlight the ridiculousness of it all and leave them with an afterthought, you’re doing comedy right. Trevor Noah is a great storyteller and a brilliant comedian. What he and his mother went through is unimaginable. From facing the cruelty of apartheid to defying a system that was designed to break them, their story is a testament to strength and how to overcome hardship. Continue reading

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The Lean Startup

Author: Eric Ries Publication Date: September 2011

2021-01-30 2 min read Sincheenz

This book was recommended by many entrepreneurs I have spoke to. They told me how much it had helped them,so I decided to read it for myself. I liked the title. I was familiar with lean manufacturing, which my father had told me about as a kid. He was a big fan of the Toyota way and Japanese business practices and ethics. This got me interested in the book as well. Continue reading

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Good to Great

Author: Jim Collins Publication Date: October 2001

2021-01-12 2 min read Sincheenz

If you are an entrepreneur, management person, etc., then you might like this book. The book gives you useful tips and insights. It talks about Level 5 leadership—leaders who prioritize the success of the company over personal ego and ensure that the company lasts for years to come. The author talks about focusing on getting the right people for the company and having an aligned team. He introduces the hedgehog concept—focus on three key questions: What are you passionate about? Continue reading

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Influence – The Psychology of Persuassion

Author: Robert B Cialdini Publication Date: May 2021

2021-01-12 2 min read Sincheenz

This book was recommended on the Freakonomics podcast. I liked the interview, so I went ahead and bought the book. Several situations in daily life leave you frustrated, and this book explains well why you felt that way. The author introduces several principles of persuasion, such as: Reciprocity: When you receive something as a gift or favor, you feel compelled or obliged to reciprocate. A tactic used by many who give away free samples. Continue reading

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