Read by (Sin)dhuja

If reading is your sin, dive in!

Born a Crime - Stories from a South African Childhood

Author: Trevor Noah Publication Date: November 2016
2021-02-01 2 min read Sincheenz
Comedy is a tough job. You have to get your message across and make people laugh at the same time. The way you deliver it is important. If you can make people think, highlight the ridiculousness of it all and leave them with an afterthought, you’re doing comedy right. Trevor Noah is a great storyteller and a brilliant comedian. What he and his mother went through is unimaginable. From facing the cruelty of apartheid to defying a system that was designed to break them, their story is a testament to strength and how to overcome hardship. Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

The Lean Startup

Author: Eric Ries Publication Date: September 2011
2021-01-30 2 min read Sincheenz
This book was recommended by many entrepreneurs I have spoke to. They told me how much it had helped them,so I decided to read it for myself. I liked the title. I was familiar with lean manufacturing, which my father had told me about as a kid. He was a big fan of the Toyota way and Japanese business practices and ethics. This got me interested in the book as well. Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

Good to Great

Author: Jim Collins Publication Date: October 2001
2021-01-12 2 min read Sincheenz
If you are an entrepreneur, management person, etc., then you might like this book. The book gives you useful tips and insights. It talks about Level 5 leadership—leaders who prioritize the success of the company over personal ego and ensure that the company lasts for years to come. The author talks about focusing on getting the right people for the company and having an aligned team. He introduces the hedgehog concept—focus on three key questions: What are you passionate about? Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

Influence – The Psychology of Persuassion

Author: Robert B Cialdini Publication Date: May 2021
2021-01-12 2 min read Sincheenz
This book was recommended on the Freakonomics podcast. I liked the interview, so I went ahead and bought the book. Several situations in daily life leave you frustrated, and this book explains well why you felt that way. The author introduces several principles of persuasion, such as: Reciprocity: When you receive something as a gift or favor, you feel compelled or obliged to reciprocate. A tactic used by many who give away free samples. Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

Start with Why - How Great Leaders Inspire Everyone to Take Action

Author: Simon Sinek Publication Date: October 2009
2021-01-12 2 min read Sincheenz
I definitely recommend the book for anyone feeling like they are getting nowhere in spite of doing so much. It helps you take a step back and redefine. Applying the golden circle rule (Why- the purpose or cause that drives you, How - the process or principle you apply to achieve Why, What - the product or services your offer) brings in a lot of clarity in business and personal choices. Continue reading

© 2025 Sindhuja Cheema Enzinger. All Rights Reserved.

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